It is less than 6 hours to the opening of Apple’s 1st Retail Store in Singapore, Apple Orchard Road. On the 25th May, the media has been given an exclusive look at the insides of it. Apple Orchard Road will have 2 floors, primarily the first floor is being used for sales such as the iPhone, iPad, Mac, other Apple products, and other accessories.
Apple Orchard Road will have 2 floors, primarily the first floor is being used for sales such as the iPhone, iPad, Mac, other Apple products, and other accessories. The second floor will be used for “Today at Apple” which would feature people from different walks of life to share and perform to the community.
Gone away with the iconic glass stairs, it is now curved to the 2nd floor with the wood furnishing being part of it, where Apple will host Today at Apple.
On the 2nd floor, there is a huge space for Today at Apple. With the chairs or stools in cubes, it brings more space and creativity into space.
There are trees located inside and outside of the Retail Store, as part of Apple’s initiative to renew its Stores and the amount of effort that Apple pays attention to the environment.
Gone away with the traditional Genius Bar, but the Geniuses are here to stay. By having it in an open concept, it opens up more space, more walkable space. Instead of a ‘bar’ concept, it is now ‘The Forum’ which solves and have your issues resolved under a tree or tables in a 1-1 session.
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